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Making a change through Sport

Back in 1923, Albert Messmer developed one of the first football cleats in the world, together sith his brother Michael Ludwig Messmer, they founded the company Messmer & Co. that would go on to become known as hummel. A Danish footwear and sportswear brand with deep roots in football and handball, gone from being German to becoming Danish, this one of the oldest teamsport brands had been worn by big football teams like Real Madrid, Tottenham Hotspurs, Aston Villa, and the Danish national football team and today the sponsor of some the biggest clubs and players within handball. Signing the first sponsorship deal in 1968, fast ...
Category: Fashion

When NikeLab Meets Sacai, its a perfect marraige between sport and style.

(Chitose Abe of sacai and Binx. Photographer: Craig McDean. Styling: Karl Templer.) A shared passion for innovation and a bold expression of style served as the driving force behind the collaborative process between NikeLab & Sacai, bringing to life a new women’s collection that transforms classic performance icons into functional sport hybrids. By mining the Nike archives and pulling references from running, tennis and American football, Abe reinterpreting Nike’s heritage sportswear silhouettes through a feminine and modern lens. The full collection comprises eight distinct pieces of apparel in various bold colorways pulled di...
Category: Fashion