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Love Story in the eyes of Rankin

We all love a good old love story- girl meets boy, boy meets girl, and they fell in love. Simple as that. Usually shooting more edgy and grungy things, this time, photographer Rankin shot something different. As a series of collaborations with British actress Nathalie Emmanuel, Rankin and his in-house creative agency The Full Service brings a soft touch of lovey-dovey mood for London shoe brand Dune’s SS17 campaign.   The SS17 campaign for Dune is an on-set love story set against the backdrop of iconic London landmarks. The shoot itself was a major undertaking which gave us fantastic collateral including 4 videos, and here’s a...
Category: Fashion

Art of Collaboration- Bottega Veneta SS15 Ad Campaign

It’s still very cold but fashion industry already cannot wait till Spring Summer 2015 is here. (speaking of which, the Autumn Winter 2015 fashion shows are about to start!) Sometimes I really forgot how quick time flies especially when you work in fashion, you need to calm yourself down and ask : wait, what date is it today actually?! anyway, I love the ad campaign that Bottega Veneta just released for SS15 mens and womens collection. Shot by Japan’s most famous living photographer, known for his unapologetically erotic imagery, Nobuyoshi Arakithis, in Tokyo, Japan, is part of an ongoing series of creative collaborations feat...
Category: Ad campaign

Spice up the heat!

I’ve heard so much about how beautiful lingerie can make a woman feel sexy and empowered.. I have to say, it does take a while for some women to get to eventually appreciate the power of a set of sexy lingerie. And when a sexy woman designs some already sexy lingerie….? Ooh la la it’s on fire! So when I heard about the super-hot L’Agent by Agent Provocateur (Agent Provocateur’s sister lingerie collection in collaboration with Penelope and Monica Cruz ) campaign film, written and directed by, and starring, Penélope Cruz, with choreography courtesy of The Tracy Anderson Method..I couldn’t help but take a look at the teaser o...

Dark allure from Alexander McQueen

Is it just me…? I absolutely love the new AW14 ad campaign of Alexander McQueen…. Shot in London and working for a consecutive season with photographer Steven Klein, the campaign also features British model Edie Campbell in her second campaign with the house, it beautifully captures the narrative and essence of the romantic and wild beauty of the AW14 runway show. I love what Sarah Burton has been doing and keeping up with the brand identity.. but this ad campaign is my most recent favourite..as it does has the essence of that beauty of the McQueen darkness that slowly creeping out.. the wilderness and the mysterious concept… ...